State of Social Listening 2025

Our most in-depth report on the social intelligence industry is back, with insights from over 300 professionals worldwide. This edition explores the evolution of social listening, key challenges, and emerging opportunities. We also examine how generative AI (genAI) is reshaping the field and what needs to change for continued progress.

This report was developed in partnership between Loxias and The Social Intelligence Lab, combining research expertise and industry insight.

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In the report you can find:

Emerging Platforms & Evolving Tools

Discover how professionals are moving beyond mainstream social media. With growing interest in platforms like Bluesky and Threads, and increased investment in advanced tools, the landscape of social listening is rapidly changing.

GenAI’s Impact on Social Intelligence

While 91% of professionals have integrated generative AI into their work, trust remains low. Find out how genAI is being used, and what still holds teams back from relying on it fully to bring insights to your brand.

Data Challenges & Strategic Insights

Access and trust in data remain key obstacles. The report explores how teams are navigating these issues and using social intelligence to uncover trends, benchmark competitors, and support decision-making.

Download the full report State of Social Listening 2025

This is just a snapshot, download the full report to explore 2025’s key trends, see how industry are using social data and genAI, benchmark your strategy, and turn measurement into meaningful insights.

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Social Intelligence and Consumer Insights for Brighter Decisions

Loxias Sparks

Social listening intelligence reports in only 24h. Spot trends, anticipate threats, and make data-driven decisions with confidence. Get the best value on the market with faster, smarter, and more affordable insights.

Central Brand Insights

Central Business Insights is a dynamic online platform that uses automation and robust data systems to deliver real-time insights on market trends, brand performance, competitors, and key segments.

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Monitoring Index

Monitor and prevent crises with Loxias’ crisis classification index, which analyzes social media data to assign a crisis score, helping safeguard your brand’s reputation. Stay ahead of potential issues by identifying threats before they escalate.

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Brand Health

Loxias delivers real-time, comprehensive brand health analysis using data from global digital sources and its own proprietary technology. It tracks key indicators across platforms to give you a clear view of your brand’s performance and perception.

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State of Social Listening 2025

Emerging Platforms & ​Evolving Tools