Find insights about the most mentioned categories,leading brands, and key players, revealing which industries drove the conversation
and how they competed for visibility and consumer preference.

Eletronics
Consumers talked less, but demanded more. Tech is no longer about specs, it’s about usefulness, reliability, and meaning.
→ Discover what’s redefining innovation in 2025.

Education
Learning left the classroom for good. Consumers want practical, digital-first experiences that fuel reinvention.
→ See what drives the new learning mindset.

Travel & Tourism
Trips are no longer about destinations, they’re about belonging, discovery, and digital influence.
→ Uncover how emotion is redefining travel choices.

Fashion
Fashion stopped talking seasons and started talking values. Authenticity now drives credibility, not price tags.
→ Discover how consumers turned style into statement.

Beauty & Self-care
→ See how the beauty conversation evolved beyond aesthetics.

Home & Living
The home isn’t a backdrop anymore, it’s a reflection of how people plan, save, and care for themselves.
Design meets wellbeing meets control.
→ See how home became the new investment space

Food & Beverages
Food went from indulgence to intention. Conversations blend culture, sustainability, and emotion in every choice.
→ Explore what flavor really means in 2025.

Games
Gamers stopped chasing releases and started building communities. Emotion, not launches, now drives engagement.
→ Explore how gaming conversations are reshaping influence.

Sports
Sports became a language of identity — where wellness, culture, and fandom collide.
→ Discover how passion turned into participation.

Streaming
Loyalty turned fluid. People follow stories, not platforms, and timing beats volume.
→ Find out what really keeps audiences hooked.
Download the full report for free
Uncover the key insights shaping this year’s retail season. From big numbers and sentiment analysis to consumer demographics, purchase behaviors, and market trends, this study reveals how trust, narratives, and micro-communities are redefining Black Friday. Prepare your brand with the intelligence needed to stay ahead.

Learn more about Loxias AI
Since 2014, Loxias AI has been transforming social and consumer data into actionable intelligence. By combining proprietary methodologies, advanced AI, and best-in-class tools like Brandwatch, Hootsuite, Socialinsider, All Ears, and Nebula Social, we help global brands uncover cultural narratives, measure brand health, and anticipate market trends. Our mission is simple: make consumer intelligence accessible, fast, and impactful so businesses can move from buzz to strategy with confidence.


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